search query: @freeterm cause marketing / total: 2
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1.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
2.
Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
European Journal of Marketing
2008 : VOL. 42:1/2 p. 135-153
 2008 Mekonnen, A.
Harris, F.
Laing, A.
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